Call Tracking enables you to track calls out of your site and understand exactly what advertising activity brought them there; whether it was from another site, Google or your paid search effort.
So no longer will you have to figure how your caller has discovered you.
Call tracking is an essential tool for any business that spends money on advertisements across multiple channels. Clients with AdWords possess an inborn need to track the calls that are relevant to their keywords, to be able to understand which keywords provide call conversions. call tracking solution With no visibility of call conversions, it’s simply not feasible to figure out if your investment in the keywords on your portfolio is providing value or not. Is just tracking AdWords call conversions enough?
Most customers are looking to track not just PPC, but also SEO, Screen, Affiliates, Social Media as well as Offline campaigns like TV, Direct Mail, Radio, Print media & trade show traffic and of course Bing PPC traffic. This is where the energy of a 3rd generation call tracking system like Call Conversions Tracking comes in, since it allows you to see your ROI for each of these vital channels not only Google PPC. This is essential actionable data letting you optimise the efficacy of all your marketing channels, key to the success of any business.